The federal Education Department, criticized for lax oversight of student loans, released proposed rules on Friday that would set new standards for universities and ban lenders’ marketing practices that have resulted, in some cases, in loan company payoffs to university officials.
The 225-page package of rules represents a change in direction by the department, which for [...]
While for-profit institutions have been aggressively courting students for their online programs via emarketing for years, the not-for-profits have been slower on the draw. But that is changing, according to a recent report, entitled “Attracting The Next Generation of Online Learners,†from eLearners.com, the leading resource for connecting students with online education.
In a survey of [...]
Leading healthy vending snack supplier YoNaturals, Inc. of San Diego recently announced the addition of new vending machine locations at schools in the Greater San Diego area.
Aviara Oaks and Calavera Middle Schools in Carlsbad, and Grace Lutheran Schools in Escondido have all entered into agreements with the rapidly expanding food and beverage marketer, providing students [...]
Practical reference for physicians. Defines managed care and describes the physician’s role in it. Topics include evaluating arrangements, analyzing contracts, marketing in managed care, and Medicare. View product details on Amazon.Com
Helping users land that first job and build a successful career in medical transcription, this essential handbook offers practical guidelines and tips in job search strategies, career development, opportunities for advancement, and much more. Presents effective job hunting skills, with in-depth chapters on the job search process and preparing your resume. Shares [...]
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct [...]
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate [...]
At a time when access to health care in the United States is being widely debated, Nortin Hadler argues that an even more important issue is being overlooked. Although necessary health care should be available to all who need it, he says, the current health-care debate assumes that everyone requires massive amounts of expensive [...]
This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and [...]
Bill Clinton often gets credit for being the architect of the longest economic expansion in U.S. history and for being the catalyst for 22+ million jobs that were created during his tenure. Based on this reputation, the conventional wisdom is that the U.S. can regain the prosperity of the Clinton era by electing a [...]